Why Do We Use UX Data Analysis in App Development?

19 Oct, 2022
Writer, Tasnim & Titi

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Poor design comes from a failure to anticipate the current or changing needs of end users. Fortunately, at Lizard Global, we use User Experience (UX) data analysis in app development to help our clients create intuitive and user-friendly apps. Through product analytics, we can identify potential design issues and improve them based on actual data, rather than assumptions. This ensures that our clients' apps are both validated and well-loved by users.

What is UX data analysis and why do we need it in app development?

UX analytics provides a valuable service in understanding end-users' needs and helps guide the design of your website or app. It is a critical part of understanding how users interact with a website or app. By measuring and analyzing user activity, you can gain insights into how the design can be adapted to meet the needs of current or changing users.

At Lizard Global, we understand the importance of UX analytics and use it as a key part of our design process. We track user behavior so that we can identify any areas where users may be struggling, and make the necessary changes. This helps us to ensure that our websites and apps are always providing the best possible experience for the end-users.

UX analytics helps us to answer important questions about our users’ behavior, such as:

  • What are the most and least popular pages on your website?

  • How do users navigate through your website or app?

  • What are users looking for on your app?

  • Where do users get stuck or confused?

  • What motivates users to take certain actions?

Our UX analyst team analyzes user behavior data, to gain a deeper understanding of how your users interact with your application. This information can help you to make design changes that improve the user experience and increase engagement and conversions.

How does UX data analysis help us improve applications?

Lizard Global takes a data-driven approach to UX analytics. We believe that quantitative and qualitative data are both crucial for understanding how users interact with our products. As mentioned before, our UX team ensures UX design decisions are made and evaluated using fair evidence rather than opinions. Ultimately, it facilitates users' success in completing tasks in the application. The desired end goal is to meet your user’s expectations, which will eventually boost the growth of a business.

Provides facts and anticipates requirements

One of the benefits of using UX analytics is that it can help you identify problems before they become bigger issues. For example, if we see that many users are having trouble completing a key task on your app, we can iterate and keep improving the product.

Lizard Global's UX analytics team is dedicated to understanding how users interact with applications. Using both quantitative and qualitative data, we are able to gain a deep understanding of how users interact with your products. This information is then used to stimulate data-driven development.

Implementing a data-driven design strategy

The application of analytics can help organizations design and control their processes to improve business operations and deliver on client expectations. That’s where we come in! By using analytics, we can enhance field operations, productivity, and execution. At the same time, improving business operations assures effectiveness to satisfy our client’s expectations and deliver operational power. With web metrics, companies can make more educated choices concerning the approach to design. Data-driven analytics can help optimize the consumer journey and encourage conversations.

What are some UX analytics tools?

UX analyses are crucial for understanding how users interact with your product or website. There are a variety of tools available to help you conduct UX analyses, and the right mix of tools will depend on your specific needs and goals.

For instance, UX Cam is one tool that offers integration with other UX tools, making it easy to store and analyze data in one place. Other UX tools can also be used in conjunction with UXCam to give you a more complete picture of user journeys. By using a mix of different UX tools, we can get a more robust understanding of how users interact with your application or website. Let us dive into some of the examples:

Funnel analytics

UX analysis, such as UX Cam, shows us conversion rates at different points of the user journey so we can easily see where users might be dropping out. The data from these analyses can help you pinpoint specific areas of the user experience that need improvement. In some cases, a low conversion rate may indicate a problem with the overall design of the site or application. In other cases, it may be due to a specific issue, such as a confusing checkout process or a difficult-to-use search feature. By understanding where users are having trouble, we can make targeted changes that can improve the UX and increase conversion rates.

Real-time analytics

Knowing how users interact with your site is essential for providing a good UX. Real-time analytics tools allow you to see exactly how users are interacting with your site in real time, and we can then make changes accordingly. For example, these tools tell us how many users are viewing a page at the present moment. This information can be used to improve the UX of our clients' sites by optimizing pages for high traffic periods or redesigning pages that have low interaction rates. By using real-time analytics tools, we can ensure that the site or application provides a UX that meets the needs of the users.

Website usage analytics

Website usage analytics platforms provide tools to understand user behavior on your website. It helps us to paint a vivid, data-informed picture of user behavior. With these powerful tools at our disposal, we can make data-driven decisions that will improve the overall UX of our clients. In addition, this wide range of integrations allows us to track user behavior across multiple platforms.

UX Analysis at Lizard Global

UX design is all about making sure users have the best possible experience when using a product or service. And our team of UX experts is second to none when it comes to designing amazing experiences. We take an agile approach to wireframing and mockups, which means we're always open to feedback and revisions from our clients. That way, they can be sure they're getting exactly what they want. Because we believe in the power of design thinking, we're always looking for ways to improve the user experience.

So if you're looking for a team that knows how to dream big and make those dreams a reality, you've come to the right place. UX design is our passion, and we can't wait to share it with you. UX data analysis is a vital step in ensuring that your application, web app, or website is successfully meeting the needs of your users. At Lizard Global, our skilled UX data analysts use their knowledge and experience to find out exactly what elements fit your brand, looking at the unique character of your organization, as well as your target audience and the market they are active in. We then use this information to help you make sound decisions about how to improve your UX design to delight your users. If you’re interested in learning more about our UX data analysis services, get in touch with us to schedule a meeting, and let’s get to work!

Frequently asked questions



Does data analytics help in UX design

UX analytics allows you to test, confirm and develop design intuition through data. If your intuition tells you that users aren’t clicking on a particular button because of its color, you can test that intuition by leveraging UX analytics.


How do you analyze UX data?

Thematic analysis is a process of analyzing data used to identify themes (sometimes referred to as patterns) within qualitative data.


What is the interplay of UI/UX?

The main difference to bear in mind is this: UX design is all about the overall feel of the experience, while UI design is all about how the product’s interfaces look and function. UX design is all about identifying and solving user problems, and UI design is all about creating intuitive, aesthetically-pleasing, interactive interfaces.
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Hey there, can I help you?

Did you like the blog above, but do you still have some questions about the subject or related topics? No issue! You can easily contact one of our Lizard specialists on these specific topics, and they gladly tell you more about it. This way, you’ll never leave with uncertainties.


Global Commercial Director | markus@lizard.global | +60 18 35 65 702

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