Key Takeaways

1. Breaking Barriers in Elite Industries: MUSTR successfully bridges the gap between exclusivity and accessibility in horse racing by introducing micro-ownership.
2. The Role of Technology: The platform’s seamless web app demonstrates how technology can make traditionally inaccessible experiences more inclusive.
3. Building Communities Through Shared Interests: MUSTR fosters a sense of belonging among horse racing enthusiasts with updates, events, and interactive tools.
4. Targeting New Audiences: By appealing to younger users in their early 30s, MUSTR revitalizes interest in horse racing and attracts a fresh demographic.
5. The Value of Collaboration: Partnering with Lizard Global enabled the Hay brothers to transform their innovative idea into a thriving platform.

Horse racing has long been associated with high barriers to entry, both financially and socially. Known for its elegance and excitement, the sport is, unfortunately, an elite pastime, accessible mostly to those with substantial disposable income. But three Australian brothers, who have a passion for horse racing, are set to change the game.

Introducing MUSTR—a platform designed to make horse ownership accessible to a larger audience while maintaining its exclusivity through micro-ownership shares.

The Visionaries Behind MUSTR

Michael, Tom, and Cameron Hay have been involved in the world of horse racing for some time. Their experience illuminated a glaring gap in the market—an opportunity to digitize, democratize horse racing, and open up participation to a wider audience. Horse racing is generally a high-cost sport, with a significant financial commitment required to buy, maintain, and race a horse, Australia is no exception to this.

The Hay brothers saw this as a potential to bridge this gap by introducing a system that allows anyone, regardless of financial standing, to own a piece of the action. With MUSTR, they aim to make horse racing ownership more accessible while still preserving the exclusivity that makes it so alluring.

How MUSTR Works

At its core, MUSTR is a web application that allows individuals to buy micro-shares in racehorses. Much like the concept of owning shares in a public company, MUSTR users can purchase small stakes in a horse. This innovative approach gives people the chance to experience the excitement of horse ownership without needing to make a substantial financial commitment.

The process is straightforward: MUSTR acquires horses and offers shares to the public. Users can buy these shares at an affordable cost, which means they are effectively co-owners of the horse. The conventional ownership costs $4000 minimum per share, with MUSTR that amount is drastically reduced to $200 - $250 per share.

While the financial returns may be modest compared to full ownership, MUSTR’s goal is to create a shared experience. By lowering the cost and breaking down the barrier to entry, MUSTR is making it possible for horse racing fans and newcomers alike to become part of the sport in a meaningful way.

The Challenge of Democratizing Horse Racing

Horse racing is steeped in tradition, and with that tradition comes exclusivity. From premium club memberships to luxury box seats, the sport has a reputation for catering to the affluent. For those who have always admired horse racing from afar, the financial hurdle often feels insurmountable. The Hay brothers knew that making horse racing accessible to a wider audience would be a challenge, especially while preserving the sport’s high-status appeal.

MUSTR’s mission is not only to make horse ownership accessible but to do so in a way that retains the sport's exclusivity and allure. Their approach aims to attract a younger, enthusiastic audience—primarily individuals in their early 30s—who are eager to connect with the world of horse racing.

By giving them the chance to own a piece of a racehorse, MUSTR enables them to feel more connected to the sport, while creating a community of like-minded individuals who share a passion for horse racing.

How Lizard Global Contributed to MUSTR’s Success

Lizard Global, played a pivotal role in bringing MUSTR to life. We worked closely with the Hay brothers to develop a secure, intuitive platform that simplifies the micro-ownership experience. Key features designed by Lizard Global include:

• Seamless Share Purchase Process: Lizard Global ensured that users could easily buy shares in horses, with a clear understanding of the terms and benefits involved.
• Secure Checkout: Given the financial nature of the web app, security was paramount. Lizard Global implemented secure payment solutions, offering peace of mind to users investing in their passion.
• Transparent Ownership Benefits: MUSTR’s platform is designed to educate users on what their ownership entails, contributing not just financially but also supporting the horses’ well-being.
• No Minimum Investment Requirement: The platform is designed to be accessible to everyone, with no minimum purchase required, ensuring that anyone who wants to participate can do so.
  

Building a Thriving Community Around Horse Racing

MUSTR is more than just a platform for buying micro-shares; it’s designed to be a vibrant community where users can connect, engage, and share their passion for horse racing. The app offers regular updates on horses, including race results, training milestones, and exclusive events. Through MUSTR, users will have unique opportunities to attend meet-and-greet events with horses, their caregivers, and other fans. For those new to horse racing, this provides an immersive experience, while long-time fans can deepen their involvement in the sport.

The goal is to build a community that’s more than just a transactional platform; it’s a network of individuals who are excited to be part of the action, even on a micro level. The Hay brothers envision MUSTR as a place where users can share in the highs and lows of the sport and experience the thrill of ownership.

When Can You Join MUSTR?

MUSTR is set to launch by the end of the year, opening the gates to a wider audience just in time for the excitement of the new racing season. For those who have always wanted to experience the thrill of horse ownership but have been held back by financial barriers, MUSTR presents an unprecedented opportunity.

With MUSTR, the Hay brothers have created a bridge between tradition and innovation, making the exclusive world of horse racing accessible to all who wish to join. Whether you’re a horse racing aficionado or a curious newcomer, MUSTR is set to redefine how people connect with and participate in this timeless sport.

How Lizard Global Can Help Bring Your Ideas to Life

MUSTR’s journey from vision to reality demonstrates how innovative ideas can transform traditional industries. At Lizard Global, we specialize in turning unique concepts into impactful digital platforms. Whether it’s creating a seamless user experience, building secure financial systems, or fostering vibrant communities, our expertise helps businesses like MUSTR bring their vision to life.

If you have a groundbreaking idea that requires technical expertise and creative solutions, we’re here to help. Let’s work together to transform your vision into a reality that connects with audiences and delivers lasting impact.