Lizard Global's Works

PERPETUAL MEMORIAL PARK

eCommerce for Chinese cemetery market

Services

Industry

eCommerce

Online

Project Background

With an optimized CRM and E-commerce system, Perpetual Memorial can greatly increase its scope and quality of services.

Challenges

Perpetual Memorial Services has the ambition to use digital technologies to grow their business within the current Chinese cemetery market. The company had different ideas and activities in place in order to use these concepts for better brand awareness and increased conversion with respect to their offered services. Their main problem was the absence of a structured roadmap that could facilitate a phased approach to the growth of its brand.

Problem solving with design thinking workshop

Lizard Global partnered up with Perpetual Memorial Services to integrate an E-Commerce CRM with the goal of offering a new digital channel for future sales and starting a multilevel marketing approach. Additionally Lizard Global worked with Perpetual Memorial Services to implement Service Facilitation Software with the goal of disrupting the Chinese cemetery industry with cutting-edge technology that enhances the funeral service event management and the service selling process of funerals, burial and urns in Malaysia.

Key features

Funeral Service Facilitation

Perpetual’s solution provides an optimized platform to enhance their Chinese graveyard funeral services, event management, and their corresponding selling processes nationwide.

Online Obituary

The platform includes an online obituary, where people can share news about deceased loved ones and pay their respects in a safe and supportive online environment.

Payment & Commission Management

The solution allows for simplified payment and commission management, which allows agents to apply a multi-level marketing approach for selling products, for example burial plots, in the industry.

The impact

Digital Memorial Services

The platform offers online memorialization, allowing families to honor loved ones virtually.

Streamlined Service Planning

Users can plan and manage memorial services through the application, simplifying logistics.

Accessible Information

Families can access service details and updates, ensuring transparency and ease.

Conclusion

Guided by our experience in CRM software, we found a solution that is perfectly aligned with the needs of Perpetual’s existing systems and Chinese cemetery customer base. Our experts had a close look at what services could be optimized and automated, and with our guidance, Perpetual Memorial successfully integrated the software into their business processes in the Chinese graveyard market.

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