Perpetual Memorial Park is a memorial park in Malaysia that provides well equipped and hygienic crematoriums, funerals, burial, urn and other facilities including Tua Pek Gong Temple, washrooms, restrooms, conference halls, playgrounds, and 24-hour security in the Chinese graveyard.
Perpetual Memorial Services has the ambition to use digital technologies to grow their business within the current Chinese cemetery market. The company had different ideas and activities in place in order to use these concepts for better brand awareness and increased conversion with respect to their offered services. Their main problem was the absence of a structured roadmap that could facilitate a phased approach to the growth of its brand.
Lizard Global partnered up with Perpetual Memorial Services to integrate an E-Commerce CRM with the goal of offering a new digital channel for future sales and starting a multilevel marketing approach. Additionally Lizard Global worked with Perpetual Memorial Services to implement Service Facilitation Software with the goal of disrupting the Chinese cemetery industry with cutting-edge technology that enhances the funeral service event management and the service selling process of funerals, burial and urns in Malaysia.