Dewan Filharmonik Petronas
Personalized Concert Finder
Industry
Music
Project Background
Dewan Filharmonik Petronas (DFP) is a cultural icon and Malaysia’s first dedicated classical music concert hall, renowned for its superior acoustics and architectural design. Located in the heart of Kuala Lumpur City Centre (KLCC), it serves as a "must-visit" destination for both local music lovers and international travelers.
Challenges
The organization faced a significant challenge in ticket sales due to a widespread public misconception that DFP only hosted classical music events. While they offered a wide range of event formats and diverse price points, this perceived narrow focus impacted their ability to attract broader audiences. Additionally, DFP required a sophisticated platform that could cover the entire ticket-purchasing journey while enabling personalized discovery for different user groups.
Problem solving with design thinking workshop
Lizard Global built a personalized discovery and ticketing platform that utilizes gamified questionnaires to break down audience stereotypes. By capturing data points such as user preferences, budget, group size, and location, the system generates customized event recommendations. The solution also supports the sale of themed events and VIP packages by integrating merchandise add-ons directly into the checkout flow.
Key features
Seamless Ticketing Services
A streamlined process that allows users to select shows and pay in just a few clicks.
Aerial Map Seat Selection
An interactive seat choosing feature that provides a clear view of the hall and various price points.
Gamified Questionnaires
An interactive tool designed to uncover non-classical options for music enthusiasts based on their tastes.
Personalized Event Recommendations
A recommendation engine that suggests shows based on captured user availability and interests.
Integrated Payment System
A smooth checkout procedure supporting multiple payment methods, including cards, FPX, and e-wallets.
The impact
Increased Ticket Sales
Improved conversion by helping users find events that actually match their interests.
Enhanced Upselling
Successfully integrated merchandise and themed-event add-ons into the checkout journey.
Relevant Customer Engagement
Shifted the audience perception of DFP by highlighting the diversity of its hosted events.
Conclusion
The partnership successfully transformed DFP's digital presence from a standard ticket site into a tailored discovery engine. By addressing audience misconceptions through technology, the hall can now better engage with its visitors and drive higher ticket sales through more relevant, interest-driven interactions.
Visit Dewan Filharmonik Petronas's website
Similar projects like Dewan Filharmonik Petronas
Stuck between a great idea and the right team to build it? Let's talk.
We work with corporate innovation teams and ambitious scale-ups across the Netherlands, Singapore, and Australia, and wherever great software needs to be built. Drop us a message and we'll get back to you within one business day.
Markus Monnikendam
Global Commercial Director
hello@lizard.global