03 Jan, 2024
Asrul Ash, Content Writer

Get the latest updates about our blog posts.

Subscribe so you don’t miss out!

Follow Lizard Global on Facebook, Instagram, and LinkedIn.

Custom mobile applications are becoming increasingly popular. According to reports, businesses save an average of 7.5 hours per employee per week by utilizing customized mobile apps, and a significant 82% of business owners attest to the positive impact on generating additional revenue. These apps can be tailored either partially or entirely to meet the specific needs of a business. Unlike generic solutions that cater to a broad audience with diverse requirements, custom mobile apps are modified to address a particular target audience. This shift towards personalized mobile app development is gaining momentum and is emerging as an appealing choice for businesses.

If you're uncertain about the software solution that best suits your business, understanding the advantages of tailor-made software can guide you in making an informed decision. Let's delve into the benefits without further ado.

📲 What is Custom Mobile App Development?

Custom application development involves the creation of robust solutions that precisely align with the unique requirements of individual businesses. Tailored for specific mobile operating systems such as iOS, Windows, or Android, custom mobile apps bring agility to customer-centric processes, playing a crucial role in ensuring a seamless end-user experience, enhancing brand value, and more.

Custom mobile apps are specifically designed and developed for mobile devices, with a focus on meeting the particular needs of the target audience. These applications offer a highly interactive user interface and can be conveniently downloaded from app stores. Each custom application is crafted with a specific set of functions and activities to fulfill its intended purpose.

🆚 What is the difference between Custom Mobile App Development and Off-the-shelf Software?

Not every business requirement can be met with a one-size-fits-all mobile app development solution. Therefore, it is crucial to clearly outline your specific mobile app development needs and expectations before deciding between off-the-shelf and custom mobile app development models.

Opting for custom mobile app development is recommended in situations where you seek an innovative solution, distinct from generic products. Furthermore, custom mobile application development is the preferred choice when dealing with sensitive data that demands a highly secure app. On the other hand, if your priority is to quickly launch and sell services, ready-made solutions may be more suitable.

🧐 How much does it cost to build an app in 2024? Fulfill your curiosity with our App Cost Estimator. Totally FREE! Click, calculate, and get ready for the appventure of a lifetime.

👍 Benefits of Custom Software Development

When contemplating the creation of a customized solution, you may question whether the time and financial resources invested in its development are justified in your specific situation. Understanding the benefits of custom software development, whether your objective is to expand outreach or enhance operations, will assist you in making a well-informed decision.

1. Increased efficiency

Enhancing productivity is achieved by streamlining processes, enabling users to complete tasks more easily and efficiently. The provision of a personalized workflow adds to the effectiveness of individuals, ensuring real-time access to crucial information and tools. The goal includes incorporating more user-friendly features into the app's interface design, enhancing overall usability. Users are granted the flexibility to access the app on their mobile devices anytime, anywhere, facilitating on-the-go convenience.

The app also fosters collaboration by simplifying the sharing of information among users. Analyzing and reporting tools are readily available, aiding users in tracking and enhancing their productivity. Furthermore, seamless workflow integration is established by connecting with other systems and tools.

2. Facilitate adaptability and expandability

Even with a brilliant concept, failure to tailor your service to meet customer needs can impede convincing them to trust and utilize your service, thus hindering customer attraction. Creating mobile apps allows for increased mobility, simplifying user interactions. Providing users with a seamless and user-friendly interface fosters comfort in utilizing mobile apps, ensuring their continued ease of use in the future.

3. Better security & dependability

Renowned for its dependability, custom software is crafted to meet the most stringent security standards, employing cutting-edge technologies tailored to the specifics of your business and industry. This aspect is particularly crucial for healthcare, insurance, and fintech firms obligated to uphold security standards and comply with regulations to safeguard sensitive data.

Tailoring solutions involves an in-depth examination of your needs, incorporating industry best practices, and addressing potential hidden risks and challenges. Extensive testing enhances the resistance of custom software to intrusions, rendering it more dependable and ensuring optimal value for your business.

4. Improved customer engagement

By providing an interactive experience, these apps foster customer loyalty and encourage repeat purchases. Additionally, the content delivered through custom mobile apps can be personalized based on user preferences, enhancing the overall value of the app and making it more enjoyable for users.

Real-time communication is another key benefit of custom mobile apps, allowing businesses to engage with consumers instantly through features like chat and push notifications. Furthermore, these apps enable businesses to implement promotions and offer coupons, driving sales and boosting revenue.

Custom mobile apps also facilitate the collection of valuable feedback from customers, aiding businesses in understanding their customers' needs and preferences. This feedback loop can be instrumental in improving both the app and the overall marketing strategy.

Moreover, custom mobile apps come equipped with reporting and analytics tools, enabling businesses to measure the success of their marketing campaigns. This data-driven approach allows for informed decision-making, ultimately contributing to the overall effectiveness of the marketing strategy.

5. Cost-effective

While off-the-shelf software may appear cost-effective initially, it often incurs recurring expenses that diminish its long-term value over time. Ready-made apps typically need customization to adequately support your operations, and as time progresses, they may prove deficient in essential functionality, necessitating the development of entirely new software from the ground up. Additionally, hidden costs may surface when scaling up your project.

In contrast, custom software eliminates the need for license fees, making it a more budget-friendly option in the long term. Its implementation can be strategically planned according to your specific situation, allowing for iterative development to accommodate your budget constraints. For instance, you can commence with a Minimum Viable Product (MVP) version to validate your idea before gradually evolving it into a fully-fledged product.

6. Ongoing support and maintenance

A crucial advantage of custom software lies in the continuous support and maintenance offered by your dedicated development team. In the event of any issues, they can provide efficient technical support and implement necessary updates or adjustments to the software.

This ensures the optimization of your investment's value and minimizes the risks associated with outdated or unreliable software. Such personalized attention is typically unavailable with off-the-shelf solutions, where reliance on product providers for issue resolution or updates is necessary.

Additionally, renewals vital for your company's operations in off-the-shelf solutions may entail extra costs, and in some cases, product providers might cease support altogether, negatively impacting your business operations.

7. Full ownership and control

When your company invests in custom-built software, it attains exclusive ownership and complete control over the product. This implies the flexibility to implement changes and harness the software's full potential in alignment with your business requirements, free from any imposed restrictions.

In contrast, pre-packaged solutions typically involve license fees, rules, and regulations that may impose limitations on usage. Custom-built software, however, eradicates such constraints, providing unparalleled freedom and adaptability.

💯 What is the best way to develop a custom mobile app?

The custom mobile application development process encompasses several essential stages, the specifics of which may vary based on project requirements and components. The key steps include:

1. Planning

In this initial stage, it is imperative to outline the app's goals, objectives, and requirements to shape the development process. Creating a comprehensive plan guides the app's development trajectory.

2. Design

This phase focuses on crafting the user experience and visual design, encompassing the user interface, navigation, and overall aesthetics of the app.

3. Development

The actual construction of the app occurs in this phase, employing various programming languages, frameworks, and tools. Extensive testing and debugging iterations take place to ensure the app functions correctly.

4. Testing

The application undergoes rigorous testing to verify compliance with requirements and intended functionality. Testing may involve assessments on different devices and platforms, along with user acceptance testing to gauge user-friendliness and alignment with user needs.

5. Deployment

Once testing is complete, the app is ready for release and deployment to app stores or other distribution channels, making it available for users to download and use.

6. Maintenance and support

Post-release, ongoing maintenance, and support become crucial to uphold the app's functionality and meet user needs. This involves regular updates to introduce new features and functionalities, and assisting users as needed.

🆕 What is the latest technology in custom mobile application development?

The field of custom mobile app development has experienced significant growth, driven by the rising adoption of smartphones. Some of the recent trends in personalized mobile app development include:

  • Embracing responsive designs, a trend that is widely appreciated by app users for its adaptability to different devices.
  • Increasing preference for cloud-based apps, as they require less local data storage on smartphones.
  • The essential integration of social media into most apps to enhance user connectivity.
  • The emergence of Internet of Things (IoT), enabling mobile apps to control various devices and home appliances.
  • Growing popularity of wearable technology, driven by increased awareness of health and fitness concerns.
  • The escalating use of Near Field Communication (NFC), particularly for mobile app payments.
  • Integration of payment gateways, facilitating cashless transactions in stores and online payments on e-commerce platforms.
  • The burgeoning field of app analytics and big data within the data analytics sector, contributing to the enhancement of user experiences.

💪 Ready to develop your Custom Mobile Application?

The benefits of engaging in custom software engineering are substantial and can bring significant value to businesses opting for the creation of bespoke tools. Through a customized approach, you can effectively address distinct goals and requirements, construct tailored workflows, and streamline processes according to the specific needs of your company.

Our team of developers possesses extensive proficiency in crafting custom software from the ground up. Their experience spans a diverse range of development technologies and practices, enabling them to deliver resilient digital solutions that align with the unique demands of your industry.

We are always eager to provide you with personalized software solutions that guarantee the desired outcomes for your company. Reach out to us today to discuss your project concept and initiate the collaborative process for its realization.

👀 How much does it cost to build an app in 2024? Let's crunch numbers together!

We get it, pricing can be a puzzler. But fear not! Our App Cost Estimator tool is here to sprinkle a bit of magic on your budgeting journey. It's as easy as picking your features and voilà—your app investment laid out in front of you. Click, calculate, and get ready for the appventure of a lifetime.

Want to find out how much it costs to build your dream app or web app?

Frequently asked questions



Can custom software be integrated with existing business applications?

Yes, custom software can be seamlessly integrated with existing applications, enhancing overall efficiency and workflow integration.


How does custom software development ensure data security?

Custom software employs robust security measures, including encryption and authentication, to safeguard sensitive data and protect against potential threats.


Is ongoing maintenance required for custom software?

Yes, regular maintenance is essential to ensure optimal performance, address potential issues, and adapt the software to evolving business needs.


Can custom software accommodate future scalability needs?

Absolutely, custom software is designed with scalability in mind, allowing businesses to adapt and grow without compromising system performance or functionality.


What sets custom software apart from off-the-shelf solutions?

Custom software is tailored to specific business requirements, offering a personalized approach that addresses unique needs, unlike generic off-the-shelf alternatives.

An image of markus at the blog page

Hey there, can I help you?

Did you like the blog above, but do you still have some questions about the subject or related topics? No issue! You can easily contact one of our Lizard specialists on these specific topics, and they gladly tell you more about it. This way, you’ll never leave with uncertainties.


Global Commercial Director | markus@lizard.global | +60 18 35 65 702

Similar Articles