Coop Coffee
Smart Coffee Supply Chain
Services
Industry
Food & Beverage
Project Background
The client, operating under the brand Coop Coffee, is an impact-driven organization dedicated to transforming Indonesia's domestic and international coffee landscape. Committed to their core philosophy of "Changing Indonesia Through Coffee," they support local farming groups and cooperatives across major coffee-producing regions like Sumatra, Java, and Bali. They aim to foster social, economic, and environmental change by standardizing ethical operations, strengthening cooperative networks, and championing the global prestige of Indonesian specialty beans.
Challenges
Indonesia's coffee industry heavily relies on a massive, highly fragmented network of smallholder farmers who often operate in remote, mountainous areas with minimal digital infrastructure. This fragmentation results in an opaque supply chain where batch quality, fair trade standards, and origin verification are incredibly difficult to track. Farmers frequently struggle to secure competitive financial compensation because intermediaries obscure the actual market value of the crop. Additionally, without automated tracking, quality details—such as processing dates, defect rates, and batch moisture levels, remain unrecorded, leading to operational inefficiencies and hindering the product’s appeal to international specialty coffee buyers who demand strict traceability.
Problem solving with design thinking workshop
Lizard Global engineered TraceBean by Coop Coffee, a dual-faceted digital ecosystem consisting of a field-ready mobile application and a comprehensive analytical web dashboard. The mobile app allows farmers and collectors to rapidly log critical processing metrics, generate tracking QR codes for each unique coffee batch, and map agricultural coordinates. Complementing the mobile system, the web dashboard acts as an executive command center that aggregates data into highly scannable visual modules, offering end-to-end supply chain visibility and precise regional revenue distribution data.
Key features
Live Batch Tracking
Provides real-time visibility into exact locations and operational stages of coffee batches moving through the domestic supply chain.
QR Batch ID System
Generates and processes unique batch QR codes, enabling effortless digital scanning to unlock or update specific batch details instantly.
Geographical Mapping
Integrates custom map visualizations that log exact farmer locations, regional boundaries, and origin centers like Kintamani, Bali.
Quality Metrics Logging
Allows operators to input highly specific processing parameters, including moisture content percentage, quality grade, processing methods, and defect rates.
Financial Reporting Dashboard:
Features a detailed analytical interface showcasing total revenue (in IDR), pending payments, and revenue per distributor to maintain complete financial clarity.
The impact
Enhanced Traceability
Successfully created an end-to-end trace mechanism that tracks the movement of Indonesian specialty coffee from origin farms to international consumers.
Uncompromising Transparency
Established an open data channel that documents processing methods, dates, and quality variables at every stage of the coffee's journey.
Fair Trade Optimization
Ensured smallholder farmers receive verified financial compensation by digitizing crop transactions and cutting out non-transparent middlemen.
Conclusion
By unifying complex logistics into a seamless, accessible digital ecosystem, TraceBean successfully addresses the systemic fragmentation of the Indonesian specialty coffee sector, elevating it onto the global stage. The collaborative development effort effectively balances robust field-data collection with administrative transparency, resulting in a sustainable operational model where supply chain visibility goes hand-in-hand with social impact. Ultimately, this business case establishes a powerful precedent for digital agricultural transformations by showing how fair trade advocacy, strict quality control, and strategic tech engineering can directly uplift smallholder communities while satisfying the rigorous traceability demands of modern international markets.
Visit Coop Coffee's website
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