Jordan
Digital Oral Care Revolution
Industry
Healthcare
Project Background
Jordan is a well-established oral care brand, currently experiencing commercial success with its sustainable "Green Clean" line in Western regions. The brand focuses on eco-friendly dental products and is now looking to expand its reach and impact among younger, urban consumers in Asia.
Challenges
Despite its global success, the Jordan Green Clean line faces slower growth in Malaysia due to relatively lower levels of environmental awareness compared to Western markets. The primary challenge is to bridge this gap by educating consumers on sustainability in a way that resonates with their specific values, while also overcoming skepticism regarding the safety and quality of recycled oral care materials. Additionally, the brand needs to disrupt traditional purchasing behaviors to drive users toward a digital subscription model with limited initial resources.
Problem solving with design thinking workshop
Lizard Global developed a multi-phased digital platform centered on education, community, and gamification. The solution features a specialized portal where users can access personalized product recommendations via quizzes, participate in "ACT Challenges" to earn rewards, and subscribe to recurring oral care packages. By focusing on "stickiness" and engagement metrics, the platform transforms a simple purchase into a sustainable lifestyle commitment
Key features
ACT Challenges
A gamified system where users subscribe to monthly sustainability challenges, earn points, and view their standing on a leaderboard.
Product Quiz & Recommendations
An interactive tool that uses consumer preferences to provide personalized oral care suggestions.
Green Clean Portal
A centralized hub for product information, brand stories, and monthly "Did You Know?" educational content.
Subscription Management
A seamless service allowing users to compose packages, manage delivery details, and handle automated recurring payments.
Impact Tracker
A "Difference Made So Far" dashboard that visualizes the user's personal contribution to environmental sustainability.
The impact
Increased Brand Awareness
Leveraged social media challenges and influencer-aligned content to reach younger demographics.
Enhanced Customer Loyalty
Driven by a subscription model and personalized engagement that increased customer lifetime value.
Market Disruption
Successfully changed purchasing habits by integrating sustainability into a reward-based digital experience.
Conclusion
The partnership successfully established a digital foundation that aligns environmental impact with commercial growth, positioning Jordan as a top-of-mind sustainable brand for the next generation of consumers in Malaysia.
Visit Jordan's website
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Markus Monnikendam
Global Commercial Director
hello@lizard.global