Heineken Star Bars
The client
Heineken is a large and renowned Dutch brewery, always looking for new opportunities regarding technological advancements and innovation that can give their customer services a positive boost.
The challenge
After developing the Drinkies application together with Heineken, the client wanted bars that use Heineken as a preferred supplier to be promoted more. Having a highlighted spot in the app stimulates consumers to go to these specific bars and drink Heineken’s products.
Our solution
Lizard Global added loyalty & rewards functionalities to the Drinkies application with the feature “Star Bars”, which refers to the bars where Heineken is the preferred supplier. This way, consumers are more likely to visit the listed bars.
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Our Involvement
Custom Software Development
UI/UX Consultancy
MVP Delivery
UI/UX Design
Within the Star Bar feature, users can see a ‘Bar Locator’ of participating outlets, ‘My Wallet’, ‘Shop’, ‘Daily Check-in’, and the latest deals.
Bar Locator
Users can search by location or pub name to find the perfect participating Heineken bars and outlets across Malaysia.
My Wallet
Every purchase you make on the Drinkies app will earn you coins that are collected in your digital wallet to redeem more FREE beers, discount vouchers, and exclusive merchandise.
Daily Check-ins
Users can check in with their Star Bars account daily to claim coins and other rewards.
Down the line
The newly launched feature in the application, Star Bar, is committed to elevating drinkers’
experience with attractive promotions, free gifts and so much more.
Conclusion
Through Star Bar, together with the client, we have introduced enticing promotions, discount vouchers, and exclusive merchandise for Heineken's loyal drinkers.