Property management is undergoing a significant transformation, and Elfi’s IGGI platform is leading the change. By blending innovation, sustainability, and a customer-first mindset, IGGI delivers a seamless, transparent, and engaging experience for tenants and property managers alike.

This business case unpacks IGGI’s vision, data-driven development approach, and the measurable results that have set it apart in a competitive industry.

A New Era in Living: IGGI’s Vision and Mission

At its core, IGGI is built on the principle of “Pay to Access, Not to Own”—a shift designed to make renting and property management more affordable, flexible, and stress-free.

Its mission is clear: reduce the total cost of living for Europeans by offering sustainable, high-quality, and convenient services. This mission is anchored on four pillars—Time, Ecology, Risk, and Money (T.E.R.M.)—ensuring that every aspect of the platform delivers real value.

By tackling common challenges like managing multiple suppliers, lowering operational costs, and simplifying move-in processes, IGGI empowers tenants and property managers with a single, intuitive platform.

Strategic Goals: Paving the Way from MVP to White-Label Platform

IGGI’s Minimum Viable Product (MVP) was designed as both a functional launch and a live testing ground for its value proposition. The goals were ambitious but targeted:

• Onboard 100+ prospective tenants for 18 apartments.
• Gather real-world insights into user interactions with core features like Qii income verification.
• Identify friction points in tenant onboarding and service adoption.
• Measure engagement with subscription services to assess future revenue potential.

A key benchmark was set—achieve a 50% conversion rate during the MVP stage, paving the way for IGGI’s next evolution as a white-label platform. This expansion strategy includes integrating tenant service providers such as appliance rental companies, home furnishing suppliers, and maintenance teams under a revenue-sharing model that benefits all stakeholders.

The development process was built around clear sprint milestones and data-backed hypotheses:

• Can users register in under one minute?
• What’s the optimal number of documents to request without overwhelming tenants?
• Where and when should post-tenant services be cross-sold?
• How can Qii’s verification process be communicated more effectively to reduce user anxiety?

This hypothesis-driven framework ensured that every feature was tested against measurable user outcomes.

Harnessing Insights: A Data-Driven Development Approach

IGGI’s development relied heavily on behavior analytics to fine-tune the platform and ensure every interaction delivered value to the user. Instead of relying on assumptions, the team built a data feedback loop that turned user behavior into actionable improvements.

Google Analytics 4 (GA4) and Hotjar were integrated from the earliest development stages to capture both quantitative and qualitative data.

• GA4provided detailed funnel tracking, allowing the team to see exactly where users progressed smoothly and where they stalled. By mapping the full tenant journey—from registration and document uploads to service subscription—the team could pinpoint the precise steps causing friction.

• Hotjardelivered session recordings and heatmaps, offering a visual layer of insight into how users interacted with the platform. This revealed not only what users did, but also where they hesitated, clicked repeatedly, or abandoned tasks altogether.

One critical finding came from tracking drop-off points during the document upload stage. This was a mandatory step in tenant onboarding, yet analytics showed it was also a moment of significant user frustration. Armed with this insight, the team simplified file requirements, introduced clearer upload guidelines, and optimized loading times—changes that directly contributed to improved completion rates.

Another key focus was the post-tenant service marketplace, a major revenue driver for IGGI. Interaction data here was closely monitored to understand which services attracted clicks, how far users explored each category, and where they exited without making a selection. These insights informed conversion flow optimization—from refining service descriptions and images to strategically placing cross-sell prompts at moments when tenants were most receptive.

By combining funnel analysis for precision and visual analytics for context, IGGI’s team was able to continuously adapt the platform, creating a smoother, faster, and more intuitive experience that directly boosted both tenant satisfaction and platform profitability.

The E-Commerce and SaaS Lean Analytics Framework was applied to focus on IGGI’s “stickiness” phase. Key metrics like registrations and completed house applications became primary success indicators. Integrating Qii for automated income checks streamlined tenant ranking, while fallback manual processes ensured accessibility for all users.

Additionally, analytics tracked tenant engagement with bundled subscription services, revealing adoption barriers and opportunities for feature refinement.

Key Results and Product Enhancements

The MVP exceeded expectations, achieving a 55% conversion rate during the Velsen-Noord housing project. From registration to Qii verification, the full process took an average of just 8 minutes—a testament to IGGI’s efficiency.

Building on that success, IGGI expanded into white-label services, adding features like:

• Automated appointment scheduling for property viewings.
• Digital agreement signing.
• Bundled service offerings for tenants.

The Urban Vista project further validated IGGI’s scalability, boasting a 69% conversion rate with a larger audience. These results demonstrated not only operational efficiency but also the adaptability of IGGI’s model across different markets.

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Business Outcomes

The high conversion rates and streamlined tenant journey have made IGGI an attractive partner for service providers, offering:

• A ready-to-use platform for customer acquisition.
• Revenue-sharing opportunities through its marketplace model.
• An enhanced tenant experience that strengthens brand loyalty for property managers.

This business success has positioned IGGI to expand its marketplace, enabling users to shop for home-related services within a single, integrated platform—blending functionality with enjoyment.

Lessons Learned: Why IGGI Works

IGGI’s journey from concept to a high-performing platform offers valuable lessons for any digital product aiming to transform an industry. Its success was not a stroke of luck—it was the result of deliberate strategy, continuous testing, and an unwavering focus on the user.

1. User-Centric Design is Non-Negotiable

From day one, IGGI placed its users—both tenants and property managers—at the heart of every decision. Early deployment of behavior analytics tools, such as Google Analytics 4 and Hotjar, made it possible to detect friction points almost immediately. This rapid feedback loop allowed the team to remove unnecessary steps, simplify document submissions, and streamline onboarding. The result? Higher completion rates and a smoother, more enjoyable experience that built trust from the very first interaction.

2. Hypothesis-Driven Development Ensures Every Feature Counts

Rather than adding features for the sake of novelty, IGGI’s team worked from clearly defined hypotheses. Each new element—from automated income checks to service bundling—had to prove its value through measurable improvements in engagement, speed, or conversion. This disciplined approach ensured the platform grew smarter, not just bigger.

3. Data as the Backbone of Decision-Making

IGGI’s reliance on analytics meant that no assumption went untested. Funnel tracking, session recordings, and heatmaps weren’t just “nice-to-have” tools; they were integral to the development roadmap. Decisions on everything from the placement of call-to-action buttons to the timing of service cross-sells were backed by actual user behavior, eliminating guesswork and reducing risk.

4. Iterative Improvements Drive Long-Term Success

The platform didn’t stop evolving after launch. Each project—whether the Velsen-Noord housing rollout or the Urban Vista expansion—served as a real-world laboratory. Lessons from one launch informed refinements for the next, allowing IGGI to achieve even stronger conversion rates and broader market adaptability.

5. Scalability Requires Both Technology and Partnerships

One of IGGI’s standout achievements was its smooth transition from MVP to a scalable white-label solution. This shift was possible because the platform was designed with modularity in mind and supported by a strong partner network. Service providers—from appliance rental companies to maintenance crews—were integrated seamlessly, enhancing the platform’s value for users while generating new revenue streams for stakeholders.

In short, IGGI works because it combines a clear vision, relentless focus on the user, and data-informed iteration with a business model designed for growth. It’s proof that when technology and customer experience are aligned, the result is more than just a functional product—it’s a platform that changes how an entire market operates.

How Lizard Global Can Help You Build the Next IGGI

The IGGI business case is a clear example of how data-driven development, strategic MVP testing, and a customer-first mindset can transform an industry. At Lizard Global, we specialize in creating scalable, user-friendly platforms that are backed by behavioral analytics and iterative design.

Whether you’re looking to launch an MVP, optimize a digital product, or build a white-label platform, our team can guide you from concept to market success—just like we did with IGGI. With expertise in custom software development, growth analytics, and UI/UX design, we help businesses unlock innovation and deliver exceptional digital experiences.