FoodToo

Smart Food Waste Reduction

Services

Industry

industry iconFood & Beverage

Project Background

The client, PostCap Pte. Ltd., is a Singapore-based startup dedicated to environmental sustainability and reducing food waste. They operate in the FoodTech and sustainability space, offering a consumer marketplace app aimed at cutting down urban food waste while providing cost-effective dining options for local consumers.

Challenges

Every day, food establishments produce surplus stock that frequently ends up in landfills, creating significant waste and revenue loss. Prior to the project, there was no simple, real-time mechanism for merchants to list their extra items or for local shoppers to easily discover, reserve, and buy discounted surplus food nearby. Additionally, the client struggled with technical friction and flawed functionality from a previous software vendor, including manual workarounds for recurring listings, poor order management flows, and a payment system that suffered from low adoption.

Problem solving with design thinking workshop

Lizard Global stepped in to audit, rebuild, and optimize the existing platform into a robust mobile solution for both iOS and Android. The updated app streamlines the entire user journey, allowing merchants to list surplus stock dynamically while enabling consumers to easily browse nearby deals, reserve items, pay, and pick up their food. The solution includes an ongoing overhaul of friction points, the implementation of a proper recurring listings engine, an internal analytics dashboard for stakeholders, and the integration of the regional payment gateway 2C2P to support localized methods like PayNow, GrabPay, Apple Pay, WeChat Pay, and Alipay.

Key features

Real-time Surplus Listings

Enables local merchants to instantly upload dynamic, surplus food items as they become available throughout the day.

Instant Reservation and In-app Payment

Streamlines the purchasing process with immediate deal reservation and flexible local payment options.

Real-time Deal Notifications

Sends prompt alerts to nearby users whenever new discounted food offers are published.

Personalized Nearby Feed

Displays a tailored list of discounted offers based on the user's current location and preferences.

Merchant Guidelines & Food Safety Tracking

Integrates safety standards and merchant protocols directly into the system to ensure compliance and quality.

The impact

Waste & Cost Reduction

Enables consumers to buy surplus food at discounts up to 50%, simultaneously reducing merchant food waste and consumer dining expenses.

Direct Meal & Environmental Rescue

Successfully rescued 694 meals and onboarded 76 local merchants to active distribution channels.

User Base Growth

Established an active user base of over 2,114 consumers actively purchasing discounted surplus food in Singapore.

Conclusion

With a solid foundation established, the project continues to evolve to broaden its reach and streamline operations. Future expansions for FoodToo focus on transforming the user experience through a dynamic map view, introducing a merchant review system, launching a dedicated standalone merchant app with role-based access, and building an executive web dashboard with automated financial reconciliation to scale operations seamlessly across new outlets.

Visit FoodToo's website

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Markus Monnikendam
Amelia Lok

Markus Monnikendam

Global Commercial Director

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