HEINEKEN

Earn rewards by ordering drinks

Services

Industry

industry iconFood & Beverage
heineken drinkies order drinks online in malaysia mobile app 3

Project Background

Heineken is a large and renowned Dutch brewery, always looking for new opportunities regarding technological advancements and innovation that can give their customer services a positive boost.

Challenges

After developing the Drinkies application together with Heineken, the client wanted bars that use Heineken as a preferred supplier to be promoted more. Having a highlighted spot in the app stimulates consumers to go to these specific bars and drink Heineken’s products.

Problem solving with design thinking workshop

Lizard Global added loyalty & rewards functionalities to the Drinkies application with the feature “Star Bars”, which refers to the bars where Heineken is the preferred supplier. This way, consumers are more likely to visit the listed bars.

Key features

Bar Locator

Users can search by location or pub name to find the perfect participating Heineken bars and outlets across Malaysia.

My Wallet

Every purchase you make on the Drinkies app will earn you coins that are collected in your digital wallet to redeem more FREE beers, discount vouchers, and exclusive merchandise.

Daily Check-ins

Users can check in with their Star Bars account daily to claim coins and other rewards.

Conclusion

Through Star Bar, together with the client, we have introduced enticing promotions, discount vouchers, and exclusive merchandise for Heineken's loyal drinkers.

Visit HEINEKEN's website

Download the app

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Markus Monnikendam
Amelia Lok

Markus Monnikendam

Global Commercial Director

hello@lizard.global