Scalable Booking System for Hospitality

Tanah is a premium farm-style Airbnb retreat owned by Ayu, located approximately 1.5 hours from the city. Set on expansive land and thoughtfully maintained, the property combines nature, privacy, and striking interior design to deliver a high-end yet value-for-money stay.

Thanks to its unique positioning and guest experience, Lereng Tanah consistently attracts strong demand and high booking volumes. While Airbnb played a key role in establishing visibility, our client envisioned a more independent, brand-owned digital presence that reflected the exclusivity of her property and gave her greater control over how bookings were managed.

Like many successful Airbnb hosts, our client faced the limitations of operating solely on a third-party platform. Airbnb’s commission structure, strict policies, and lack of flexibility meant that pricing, guest communication, and booking rules were largely dictated by the platform.

The core challenge was to create a standalone booking website that allowed direct reservations on our client’s own terms, without losing the momentum already built on Airbnb. This required real-time synchronisation between platforms to avoid double bookings, a seamless payment flow, and minimal operational overhead.

Crucially, the solution needed to be cost-effective and easy to manage, as running an additional sales channel should not translate into more manual work.

Lizard Global led the solution with a product-first approach, aligning user experience, system architecture, and business objectives from the outset. Product design focused on mapping critical user and operational flows—guest discovery, availability checks, booking, payment, and confirmation—to ensure the platform reduced friction while minimising manual intervention.

The website was intentionally designed to function as a lightweight web application rather than a static marketing site, enabling direct bookings with clear information hierarchy, intuitive navigation, and conversion-driven UX.