U Mobile
Telecom Digital Transformation
Services
Industry
Online
Project Background
Challenges
For their major ULTRA5G network launch, U Mobile required their primary digital platforms, including mobile applications and web portals, to seamlessly reflect the innovation and speed of their upgraded core services. However, facing limited in-house design bandwidth and resources, the team struggled to rapidly craft digital experiences that were engaging, brand-consistent, and ready for full campaign execution. This limitation created a noticeable disconnect between their ambitious 5G market promise and the practical, day-to-day digital experience delivered to users, making specialized external design expertise essential to bridge the gap.
Problem solving with design thinking workshop
Lizard Global delivered a comprehensive collection of modern digital UI/UX concepts and high-fidelity mockup screens across key customer touchpoints. The solution featured a revamped mobile application structure with dedicated views for plan management, real-time usage tracking, and add-on marketplaces, alongside redesigned web product catalogs and an intuitive executive analytics dashboard. These interactive mockups provided a tangible, production-ready framework directly aligned with the client’s campaign goals.
Key features
Mobile Plan Overview Dashboard
Displays real-time breakdown of account balances, current plan details, data consumption metrics, and roaming or add-on status in a clean interface.
Streamlined App Homepage
Offers quick action buttons for balance top-ups, plan renewals, and integrated reward point promotions with personalized product suggestions.
Interactive Add-Ons Marketplace
Provides a categorized portal allowing customers to easily search and purchase data passes, travel packages, and high-speed add-ons.
Website Products & Devices Catalog
Features advanced filtering controls for users to explore devices, check eSIM compatibility, and compare monthly contract offers.
Executive Level Overview Dashboard
Delivers internal business intelligence tools to visualize revenue trends, active user metrics, and traffic performance at a glance.
The impact
Unified Brand Experience
Aligned the web and mobile digital interfaces with the flagship 5G brand promise across all customer touchpoints.
Accelerated Campaign Readiness
Bridge design resource gaps by delivering production-ready digital concepts for time-sensitive marketing campaigns.
Enhanced User Journey
Simplified account management and service purchasing workflows for both web and mobile app users.
Conclusion
By translating high-level business goals into intuitive, campaign-ready digital concepts, Lizard Global successfully enabled the client to showcase a modern, cohesive user experience that aligns with their next-generation network standard.
Visit U Mobile's website
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Markus Monnikendam
Global Commercial Director
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