Lizard Global's Works

BRUNOTT

Luxury retail, automated insights

Services

Industry

Project Background

Brunott’s customer experience has been highly improved with the implementation of a personalised Salesforce CRM system, focused on processes that benefit the overall customer journey.

Challenges

The client of Brunott was facing difficulties in keeping efficient and effective track of their clients’ purchasing behaviour and preferences. They required a centralized database to create an optimized overview for retail employees and managers, saving time and money and providing better customer-centric service.

Problem solving with design thinking workshop

By using Salesforce as a CRM system, we were able to automatise and optimise Brunott’s existing digital customer relations. This provided the ability to offer an optimized personalised service, adding significant value to customer experiences. By centralizing and automating the most essential business processes, Brunott’s support-related decision-making is greatly improved.

Key features

Customer Journey Optimization

By diving into the existing customer journey we were able to define the pain points and optimise the overall experience of navigating through the site.

Customer Value Management

With optimised insights into customer preferences, Brunott is now able to offer personalised services, which separates them from competitors.

Centralised Database

The centralised database allows Brunott’s employees and managers to access client and company data in one single digital environment.

Conclusion

The close collaboration of Brunott and Lizard Global resulted in better use of employee resources, faster service interaction with clients and more market presence through word-of-mouth. The challenge of optimising Brunott’s digital environment was a unique one that Lizard Global took on with success.

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