Goalie

Gamified Habit Tracker

Services

Industry

Community

Project Background

The project was founded by Andrew and Nathan, two entrepreneurs with backgrounds in security who aimed to apply their mindset to the field of personal development and accountability.

Challenges

Young adults frequently struggle to maintain focus on personal goals due to demanding, busy lifestyles and an overwhelming sense of not knowing where to start. Many individuals find it difficult to stay motivated without an accountability partner, often leading to a failure in establishing long-term healthy habits.

Problem solving with design thinking workshop

Lizard Global developed a digital platform that facilitates self-improvement by helping users create healthy habits while staying motivated and disciplined. The solution incorporates rewarding mechanisms to encourage long-term consistency and accountability for every goal set within the app.

Key features

Points System

A gamified home page feature that allows users to instantly track progress and earn points for daily check-ins and goal completion.

Partner Rewards

Users can exchange earned points for products from participating merchants, such as F&B deals, retail discounts, or groceries.

Custom Goals

Enables users to personalize their experience by creating specific goal categories and setting unique completion dates.

Merchant Partnership

A backend system that allows partners to offer discounts, driving revenue for the merchants while rewarding the users.

Goal Templates

Provides pre-defined structures for users who need a starting point for their self-improvement journey.

The impact

Enhanced Motivation

The points and rewards system pushes users to achieve maximum daily points, fostering a consistent self-improvement routine.

Commercial Growth

Participating merchants benefit from increased revenue and brand exposure through the in-app reward exchange.

Simplified Goal Setting

Personalized custom goals make it easier and more enjoyable for young adults to manage their specific life improvements.

Conclusion

By merging gamification with real-world rewards, Goalie transforms the often-difficult process of habit-building into an engaging and beneficial experience for both users and commercial partners.

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