Peco Douwes

Smart Thread Measuring Tool

Services

Industry

industry iconWholesaleindustry iconIndustry 4.0

Project Background

Peco Douwes (now operating under the merged brand Archey as part of the Indutrade Group) is a well-established European industrial distributor and wholesaler with over a century of heritage dating back to 1930. Based in the Netherlands, the company specializes in fastening technology, industrial supplies, assembly tools, and technically advanced components. They supply critical fastening products and smart electrical, pneumatic, and hydraulic tools to industrial businesses to help them optimize their production lines and maintain infrastructure.

Challenges

In the traditional industrial supply and fastening sector, identifying and ordering the correct specifications for niche nuts, bolts, and thread types has historically been a manual, time-consuming task prone to human error. Technicians, engineers, and hobbyists often had to rely on physical measuring calipers or exhaustive paper catalogs to verify exact thread pitches and sizes, slowing down procurement and operations. Peco Douwes wanted to address this friction but faced the barrier of working with a constrained initial budget. They needed a way to validate whether a mobile digital utility could successfully solve this problem without over-investing in a massive, unproven corporate platform from day one.

Problem solving with design thinking workshop

Lizard Global engineered a highly efficient, custom Minimum Viable Product (MVP) in the form of a mobile application available on iOS and Android. The application delivers an innovative, on-the-spot digital measuring tool that allows users to accurately gauge the dimensions, pitch, and types of various industrial nuts and bolts directly through their mobile screens. Built with an agile framework and a highly scalable tech stack, the app streamlined a complex measurement process into an intuitive digital experience. Despite the niche nature of the tool, its pinpoint utility and clean user interface caused it to go viral within both B2B professional circles and the broader consumer hobbyist community.

Key features

Instant Digital Caliper & Gauge

An interactive screen-based measuring tool that allows users to place physical bolts or nuts against the display to accurately determine thread pitches, diameters, and lengths.

Fastener Specification Directory

A comprehensive digital catalog integrated directly into the application, giving users instant access to technical dimensions, material standards, and thread types.

Smart Search & Filtering

An intuitive filtration system enabling technicians to quickly locate specific parts based on metric or imperial measurements, application types, or part numbers.

Service & RFQ Request Module

A direct communication channel that allows users to request custom quotes, extra services, or bulk orders from the distributor seamlessly within the app.

Offline Accessibility

Optimized core measurement and catalog features that function reliably in remote industrial environments or workshops without stable internet connections.

The impact

Organic Viral Growth

The application successfully transcended its niche B2B target market, achieving viral status and organic downloads among thousands of both industry professionals and DIY hobbyists.

Drastic Procurement Friction Reduction

Greatly accelerated the timeframe required for technicians on the field to identify parts, lowering specification errors and saving operational hours.

Long-Term Digital Transformation

Validated the client’s digital strategy with minimal upfront risk, establishing a scalable foundation that continues to drive brand loyalty and customer touchpoints.

Conclusion

By focusing on a laser-targeted problem and trusting an MVP-first methodology, the collaboration successfully disrupted a traditional industrial workflow. The application proved that even highly niche B2B tools can achieve widespread engagement and virality when designed with exceptional user experience and technical execution.

Visit Peco Douwes's website

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Markus Monnikendam
Amelia Lok

Markus Monnikendam

Global Commercial Director

hello@lizard.global