What drives the success of a global tech company isn't just code or design—it's the strategic minds behind the scenes who connect people to possibilities. At Lizard Global, our Sales and Marketing team is more than a department; it’s a driving force shaping relationships, creating impact, and translating visionary ideas into tangible business value.

In this “Meet the Lizard” edition, we go behind the scenes with three of our dynamic team members—Shifarah Asraf, Amelia Lok, and Nadiy—to share their personal journeys, proudest moments, and what it really means to be part of Lizard Global’s Sales & Marketing force.

Whether you're a startup founder, innovation manager, or simply curious about how digital transformation is driven from the inside, this is the human side of tech innovation you don’t want to miss.

From Internship to Industry: Amelia Lok’s Rise in Sales Strategy

When Amelia Lok first joined Lizard Global as an intern, she didn’t expect it to be more than a temporary opportunity. Still finishing her studies, she was looking for a place to apply her knowledge and gain experience. What she found was a company that didn’t just give her tasks—it gave her a platform.

“This wasn’t just another product. It had to be intuitive, respectful, and empowering. Seeing the positive impact on real users was deeply meaningful.”

From day one, Amelia was trusted to take initiative, offer input, and challenge herself. The Lizard Global culture of "freedom to explore and lead" resonated deeply. So when graduation came, the choice to stay was easy. She returned not as a student, but as a full-time Business Strategist ready to make her mark.

Leading with Confidence: From Smart Nation to Strategic Wins

Amelia’s most defining moment came when she was tasked with organizing Lizard Global’s Smart Nation booth in 2023. It wasn’t just an assignment—it was full leadership. She managed planning, coordination, and execution, ensuring that the booth showcased Lizard Global’s capabilities while connecting with key stakeholders.

“It was my first major project with full ownership. From start to finish, I had to lead the process—and it paid off. Seeing people engage with our booth was surreal.”

Seeing the booth come to life—and watching how it enhanced brand visibility among tech decision-makers—was a turning point. It reinforced her belief that the risk of taking on more responsibility is almost always outweighed by the reward of growth.

A Culture That Fuels Innovation and Personal Growth

What Amelia values most is the balance of autonomy and support. At Lizard Global, she’s encouraged to think independently, manage her own projects, and constantly stretch her creativity. The experience has sharpened her discipline, strategic mindset, and presentation skills.

“Lizard Global fosters true teamwork. Everyone—from designers to strategists—is encouraged to speak up and solve problems together.”

Beyond the work, it’s the people that make the journey so fulfilling. From daily collaboration with her global teammates to unforgettable moments during the 2023 Bali company retreat, Amelia says she’s never felt more inspired by the diversity and passion of her colleagues. For her, Lizard Global isn’t just a workplace—it’s a place to evolve.

From Spark to Strategy: Shifarah Asraf’s Journey into Tech Innovation

For Shifarah Asraf, it all started with a spontaneous conversation at a Venture Café gathering at CIC, Rotterdam. There, she met Terence Ridder, CEO Asia of Lizard Global. What began as casual networking quickly turned into an engaging discussion about digital innovation. Terence spoke passionately about the company’s diverse applications—one of which, coincidentally, was developed for a business from Shifarah’s own hometown.

“I was blown away by their adaptability and innovation. It wasn’t just about building apps, but solving real problems through collaboration.”

This serendipitous connection led to an introduction to Markus, Lizard Global’s Chief Commercial Officer, who offered a deeper dive into the company’s multidisciplinary projects and innovation philosophy. For someone like Shifarah—already seasoned through impactful roles in fast-growing tech startups—it was an immediate click. She saw in Lizard Global not just an opportunity, but a challenge worth taking.

A Year of Growth, Impact, and Purpose

Fast forward a year, and Shifarah is now an integral part of the Lizard Global Rotterdam team, working closely with entrepreneurs, intrapreneurs, and corporate innovators to bring ideas to life. Her role as a Business Strategist places her right at the intersection of sales, marketing, and product innovation—an area where she thrives.

“This wasn’t just another product. It had to be intuitive, respectful, and empowering. Seeing the positive impact on real users was deeply meaningful.”

Among her most meaningful projects? An accessibility-focused mobile application developed for individuals with sensory disabilities. The task wasn’t just to create a functional product—it was to design something intuitive, empowering, and inclusive. The stakes were high, but the outcome was worth every sprint and user test. For Shifarah, it was a reminder that technology, when done right, doesn’t just solve problems—it transforms lives.

More Than a Team: A Culture of Collaboration and Diversity

Shifarah believes that what sets Lizard Global apart is its collaborative culture and commitment to diversity and inclusion. Working alongside colleagues from various backgrounds, she’s gained a broader perspective on problem-solving and communication. It’s an environment where sharing ideas isn’t just welcomed—it’s expected.

Her favorite memory so far? The team trips to Kuala Lumpur and Bali, where a mostly remote crew came together in person. For a company spread across continents, those real-life moments of laughter, strategy, and bonding are priceless. It’s a living example of how Lizard Global’s global team culture supports both professional growth and authentic human connection.

From Words to Impact: Nadiy’s Evolution as a Content Specialist

When Nadiy found herself between jobs, she was looking not just for a new role, but for a new kind of environment—one that felt right on a human level. That’s when she discovered Lizard Global.

Her first conversation with Markus, our CCO, was casual and open, a refreshing contrast to the high-pressure interviews common in the industry. The second round, with Markus and Amelia, felt like catching up with old friends. The final step wasn’t even a formal interview—it was an invitation to the office to see if the company culture aligned. And it did.

“One year later and I’m still here, so I guess it’s gone really well.”

From Copy to Campaigns: Learning Through Doing

As a Senior Content Writer, Nadiy entered Lizard with a strong foundation in writing, but quickly realized this role was going to challenge her in all the right ways. From crafting blog posts and case studies to optimizing SEO strategies and collaborating on campaign designs, she immersed herself in the world of digital marketing.

With support from the team and partners like Prompt, she has grown not only her copywriting craft, but also sharpened her skills in design, analytics, and creative strategy.

“It really made me rethink how we write and design for accessibility. That kind of impact is why I do what I do.”

Of all the stories she’s helped tell, one that stands out is the My New Behavior platform. Learning how visually impaired users navigate digital interfaces, and helping turn that knowledge into an empathetic, effective product story, was a powerful experience.

And yes if you're wondering dear reader, this is Nadiy, the one who brings you all the content, even this blog you’re reading right now. Now, let’s go back to the story. 😉

Flexibility, Fun, and Real Team Energy

What makes Lizard Global special for Nadiy? The flexibility, the chillness, and the people. Whether it’s a casual Friday wind-down, a monthly celebration, or the unforgettable team-building trip to Rembau, the balance of work and connection is what keeps things exciting.

She describes the culture as “a safe space to try new things,” where growth is as much about professional skillsets as it is about confidence and creative freedom.

“This is a great place for you to learn and grow—especially if you’re open to stepping outside your comfort zone and taking creative risks.”

Why Lizard Global Is More Than Just a Tech Company

From accessibility apps to international exhibitions, from growth-focused content to strategy sessions that span continents, Lizard Global’s Sales and Marketing team proves that innovation begins with people. Shifarah, Amelia, and Nadiy are just three examples of how strategic minds power digital transformation—infused with creativity, empathy, and the desire to make a difference.

At Lizard Global, we don’t just build software. We build partnerships, solutions, and future-ready businesses. Our team collaborates with startups, scale-ups, and enterprises across the globe to deliver:

• Custom web app development and mobile app development

• Digital strategy and go-to-market planning UX/UI design and product validation

• End-to-end digital transformation consulting

With a unique blend of technical expertise, market insights, and human-first strategy, we help our clients turn bold ideas into scalable digital solutions. And behind every successful project, there’s a team of Lizards—like Shifarah, Amelia, and Nadiy—ready to make innovation happen.

Ready to turn your vision into a digital reality? Let’s build something meaningful together. Let’s connect and make it happen.